Avoiding the Lifestyle Company Trap

Avoiding the Lifestyle Company Trap

Published on January 1, 2024

Greg Romanzo and his friends built a freight forwarding business over 17 years. As the business grew to 200 workers, the partners realized that the choices they made now affected 200 families. They chose to sell because this responsibility was too much for them to handle. You'll learn how to: in this show

• Do not fall for the leisure company trap.
• When things change in your field, make sure you protect your business model.
• Make a great community with more than one owner.
• Give your workers reasons to stay with you for a long time.
• Compete in a market where goods are becoming more and more alike.
• Figure out how long a salesperson is likely to stay.
• Offer a "middleman" company for sale.
• Tell the difference between a LOI and an SPA.

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