How Mark Ferrier Grew His Marketing Agency to $2M EBITDA and Scored an 8-Figure Exit

Published on October 11, 2023

Mark Ferrier started the marketing firm TRAFFIKGROUP and saw it grow to over $2M in EBITDA before deciding to be bought out by the private equity firm Onex for an eight-figure sum.A friend told Mark that most founders wish they had sold 50% sooner for 25% less, which made him decide to sell. This show is full of useful tips for service-based businesses, such as how to:

  • Put your employees to work by giving them a "Holy Crap" fund.
  • Get rid of minority partners.
  • Tell the difference between agreement and alignment.
  • Take care of imposter disease.
  • Know when to sell.
  • Do not let the form of a deal "Hollywood" you.
  • Think about the risks of rolling stock.
  • Do not earn out.
  • Look over an offer from a private equity firm.

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