Published on September 19, 2023

In 2017 Lloyed Lobo and Alex Popa started Boast. It is a piece of software that makes it easier to apply for tax credits for research and development. Customers who found it hard to apply for R&D tax credits liked that the business was self-funded. By 2020, Lobo and Popa had grown Boast to have more than $5 million in annual recurring income, and they agreed to a $23 million majority recapitalization from Radian Capital. This episode will teach you how to: 

• Use well-known speakers to boost the trustworthiness of your brand. 
• Automate a process that is currently done by hand. 
• Figure out who your perfect customer is (ICP). 
• Use events as a way to sell your business. 
• Use a round of growth stock to lower your risk, but keep your eye on the long game. 
• Avoid a business plan with just one weak spot. 
• When you sell your business, you might feel like you're no longer important. 

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