How Core Values Helped J.B. Sauceda Build and Sell a $14 Million Business

Published on November 03, 2023

A man named J.B. Sauceda started a business that helped brands like Howler Brothers ship online sales. At its peak, Sauceda's business had a 150,000-square-foot warehouse, 150 workers, and was on track to make $14 million a year in sales. That is, until made an offer to buy Sauceda's business at an industry conference that he couldn't refuse. You'll learn how to: in this show

  • Find hourly workers.
  • Write a job description that makes people want to apply.
  • Keep hourly workers engaged and encourage them to do more.
  • Lessen how much your company depends on you, even if the name of your business includes your last name.
  • You can scold workers without losing your cool (or theirs).
  • Be fair to your business when you end a partnership.
  • Change your EBITDA to make your business more valuable.
  • Stay away from the most common reasons why acquisition deals fall through.
  • Talk to a buyer about a Letter of Intent.
  • Take care of your life after you sell.
  • Explain the difference between a boss and a leader.

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