Betting It All to Build a $100 Million Outdoor Luxury Empire

Published on September 06, 2023

Sarah Dusek and her husband started Under Canvass, which offered large-scale tent hotels (called "glamping") near U.S. national parks. The business got off to a good start, and within five years, Dusek had four sites that were making $3 million in EBITDA (earnings before interest, taxes, depreciation, and amortization). Dusek didn't want to just stay the same, so she chose to grow much bigger. She raised $16 million in equity and mezzanine debt at a rate of 13%, which she personally guaranteed. 

The stress of having her entire net worth tied to her business caught up with Dusek, and she chose to sell a majority stake in her business to a private equity group (KSL Capital). Dusek gave away 25% of her stock and kept her job as CEO. When she gave up her position as boss, Under Canvass was worth more than $100 million. This show is full of useful tips, such as how to: 

  • Use risk-taking debt to help pay for your growth. 
  • If you want to get venture capital, don't make this common mistake. 
  • Check out possible sponsors. 
  • Get money for your business without having to give up ownership. 
  • Make your business more valuable in the eyes of someone who wants to buy it. 
  • Figure out when to sell.

Listen Now 

To discuss these issues further, please contact us for a free consultation.

Book a Meeting 

Get in Touch

Streamline Your Success

Connect with us to streamline your business's path to success. Fill out the form below, and let's start a conversation about achieving your goals.